YouTube Updates Home Feed With Custom Recommendations and Dedicated Content Feeds
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The new custom feeds let viewers shape their YouTube homepage with natural‑language prompts, potentially improving how quickly they find content they care about.
YouTube is introducing a major update to its Home page on mobile and desktop. The latest update allows users to create custom feeds using natural language prompts. YouTube is also revamping the top bar on its mobile app home page. The new custom feeds feature is currently rolling out on mobile and desktop in English to US-based, signed-in viewers. It is available for users aged 13 and older who have search history enabled. YouTube will soon expand the feature to more users and regions.
YouTube’s Home page is the primary surface for video discovery on the platform, and its recommendation system drives most watch time; changes to this interface can affect user engagement and content exposure.
- •Rollout of the custom feeds feature to additional regions and languages
- •Updates to the top‑bar navigation on the mobile app
- •Potential adjustments to recommendation algorithms as more users adopt custom feeds