‘What’s with the hate?’: Kriti Sanon reacts to backlash over her Raksha Bandhan ad outfit on Kareena Kapoor's talk show
Reported by Times of India, not nibnow. We are not the publisher of this story, only the source is.
The backlash forced the brand to pull the Raksha Bandhan ad, showing how online criticism can directly impact advertising campaigns and celebrity reputations.
Kriti Sanon addressed the significant online criticism she received in August regarding her attire during a commercial for Raksha Bandhan. Many social media users had condemned the outfit as excessively revealing, leading to a wave of negative comments directed at the actress. In response to the intense public backlash, the company behind the campaign decided to remove the advertisement from circulation. Sanon later discussed this controversy and the resulting hate on Kareena Kapoor’s talk show, where she reacted to the situation and the public’s strong negative reaction to her choice of clothing for the promotional material.
Raksha Bandhan is a major Indian festival, and brands often use popular actors like Kriti Sanon in TV commercials to connect with audiences; social media reactions can quickly shape a campaign's success or failure.
- •Whether the brand issues a public statement or revises its advertising guidelines
- •If Kriti Sanon addresses the controversy further on other platforms
- •Potential changes in how advertisers select outfits for festival ads to avoid similar backlash