Watchmaker Jacob & Co enters Punjab’s luxury housing market with ₹2,500-crore project; Salman Khan residences planned
Reported by Economic Times Industry, not nibnow. We are not the publisher of this story, only the source is.
Luxury watchmaker Jacob and Co is entering the Punjab real estate market through a partnership with GB Realty, highlighting the growing expansion of global luxury brands into tier two Indian cities.
Jacob & Co has partnered with GB Realty to develop branded residences in Punjab's first tier-2 city project. The collaboration aims to create five residential towers on a 9-acre land. Two of these towers will be designated as Salman Khan residences, while the others will be Jacob & Co residences. GB Realty plans significant investments for this luxury development set to shape the local real estate market.
Branded residences allow real estate developers to license the name and design aesthetics of luxury brands, typically commanding premium prices and attracting high net worth buyers.
- •Updates on construction timelines and project approvals.
- •Market response and pricing strategies for the branded residential towers.
- •Further announcements regarding the involvement of Salman Khan.