Videos, the new gateway reshaping online retail
Reported by Times of India Business, not nibnow. We are not the publisher of this story, only the source is.
The rise of video and live formats is turning casual browsing into immediate purchases, reshaping how consumers shop online and how retailers reach customers.
Social media platforms such as Instagram and YouTube had already made access easier than ever—people sat at their homes, browsed through videos, subscribing to influencer-led recommendations and buying products. Platforms took note of the shopping habit and launched their own video and live formats. Amazon, for instance, launched Live in 2022 while players such as Myntra and Meesho joined in after a couple of years or so.
Video commerce lets influencers and brands showcase products in real time, letting viewers buy directly from the stream; major e‑commerce sites and fashion retailers have added live shopping features to capture this trend.
- •New live shopping features or expansions announced by major platforms
- •Growth in influencer‑led video sales and related advertising spend
- •Retailers launching dedicated video storefronts or partnerships