Snacking brand Troovy raises fresh funding of Rs 100 crore

Clean-label snacking brand Troovy has raised Rs 100 crore in a funding round led by Fireside Ventures and Sharrp Ventures, more than double the Rs 45.8 crore it secured in January. Founded in 2021, the company plans to use the fresh capital to expand research and development, manufacturing capacity and distribution across quick-commerce and offline channels. The fundraise comes amid growing demand for healthier snacks and proposed front-of-pack nutrition labelling rules in India.