Pennsylvania will require labels on AI-generated ads
Reported by The Verge, not nibnow. We are not the publisher of this story, only the source is.
Consumers will see clear labels on ads that have been altered or created by AI, helping them distinguish authentic content from machine‑generated material.
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their
The Artificial Intelligence Deceptive Advertising Act is a Pennsylvania law that mandates any advertisement significantly modified or generated by artificial intelligence to carry a disclosure label matching the ad’s format, covering images, video, audio, and text.
- •How the state’s consumer protection agency will enforce the labeling requirement
- •Whether advertisers will challenge the law in court
- •Any guidance issued on what constitutes a "significant" AI modification