Only 1 in 10 Indian households has an AC: Why India’s appliance market has a long runway - BusinessToday

Recent research highlights substantial growth potential within the Indian consumer appliance sector, noting that household adoption rates for essential electronics remain quite low compared to neighboring nations. A joint study by BCG and CII points out that this large deficit will serve as a primary catalyst for sustained consumer demand leading up to the year 2030. Industry experts indicate that cooling systems represent just one category showing remarkably low saturation levels inside domestic properties across the country. Market analysts believe this dynamic creates an extended period of opportunity for manufacturers and retailers operating in the region as living standards gradually improve over the coming years.