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The story highlights how women from self‑help groups are turning traditional crafts into businesses that generate up to a crore rupees a year, illustrating progress toward the Prime Minister’s goal of six crore financially independent ‘Lakhpati Didis’ by 2029.
The National SARAS Mela 2026 highlights the transformative journeys of Lakhpati Didis, women who have successfully scaled their businesses from earning one lakh to achieving crore-rupee revenue. This event is organized as a key initiative by the Ministry of Rural Development in the Government of India. It serves as a platform to showcase the economic empowerment of rural women entrepreneurs. By celebrating these success stories, the mela underscores the government’s commitment to supporting grassroots business growth. The initiative aims to inspire further participation and investment in rural enterprises, demonstrating how targeted support can lead to significant financial milestones for individual women and their communities.
The Deendayal Antyodaya Yojana‑National Rural Livelihoods Mission (DAY‑NRLM) is a government programme that provides skills training, credit and market access to rural women’s self‑help groups, aiming to raise household incomes to at least one lakh rupees annually. The National SARAS Mela is an event that showcases such entrepreneurship and crafts.