ITC to strengthen presence in fresh dairy segment

ITC is expanding its operations in the fresh dairy market across Eastern India, specifically targeting the states of Bihar, West Bengal, and Jharkhand. The company is utilizing its well-known Aashirvaad brand to capture a growing consumer preference for packaged milk and related dairy items. This strategic move follows the conglomerate’s initial entry into the fresh dairy sector in 2018, when it first introduced Aashirvaad milk in Bihar. Since that launch, the business has progressively broadened its geographic reach to include neighboring regions. By focusing on these specific markets, ITC aims to capitalize on the increasing demand for trusted, branded dairy products among local consumers in the eastern part of the country.