Instagram chases YouTube with a push for longer, widescreen videos
Reported by The Verge, not nibnow. We are not the publisher of this story, only the source is.
Instagram's new focus on longform horizontal videos could shift where users spend time watching longer content, challenging YouTube's dominance in that space.
Instagram is announcing a big push into longform horizontal video, which the platform is calling "Features." Instagram boss Adam Mosseri has been against doing longform video on the platform "for a long time," he says in a six-and-a-half-minute video (here's the widescreen version) with VP of product Tessa Lyons, saying that "one of my concerns has been, how do we make sure that we keep Instagram not just about entertainment, but about connecting with friends. If you watch a longform video, that
Instagram is a social media platform primarily known for short-form photos and videos, while YouTube has long been the main service for longer, widescreen video content.
- •Rollout timeline for the new "Features" video format on Instagram
- •User engagement metrics comparing Instagram longform videos to YouTube
- •Potential updates to monetization or creator tools for the new format