BUSINESSEconomic Times Industry ยท 14 hours agoLive
GTPL Hathway begins publishing TV viewership data from 10,000+ set-top boxes
Reported by Economic Times Industry, not nibnow. We are not the publisher of this story, only the source is.
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WHAT HAPPENED
GTPL Hathway has introduced audience viewership data for TV channels through its set-top boxes across various markets. This is an industry first and adheres to the guidelines from the Ministry of Information & Broadcasting. It uses return path data to derive insights without collecting personally identifiable information from subscribers.
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