Reported by Times of India, not nibnow. We are not the publisher of this story, only the source is.
Prime Minister Modi's appeal directs consumer attention toward domestic artisans during the peak festive shopping season, aiming to boost their livelihoods and local economic growth.
As the Diwali holiday season approaches, the Prime Minister has asked citizens to focus on purchasing goods crafted by domestic creators and regional craftspeople. Speaking during a recent address, he emphasized that choosing these homegrown items will boost an ongoing national initiative promoting native goods. According to the leader, this buying behavior supports the broader objective of achieving economic independence and national self-sufficiency through community empowerment and the promotion of traditional trades across the country.
The Vocal for Local initiative is a broader national campaign in India designed to promote domestic manufacturing and traditional crafts, reducing reliance on imported goods.