Gen Z is shaping India’s beauty market: prevention first,and going beyond the metros
Reported by YourStory, not nibnow. We are not the publisher of this story, only the source is.
The report highlights a significant shift in consumer behavior, noting that Gen Z shoppers in India are driving a 60% growth in sun protection products and prioritizing prevention in their beauty routines. This demographic is also expanding the market beyond metropolitan areas, influencing how beauty brands target and serve younger consumers.
Subtitle: For this generation, beauty is prevention first with sun protection products seeing a 60% growth among Gen Z shoppers, finds a new report titled ‘Beauty in the age of Gen Z’ by Myntra. Gen Z is changing how India shops for beauty. For this generation, beauty is part of how they show u
Gen Z refers to the demographic cohort born roughly between the mid-1990s and early 2010s, who are becoming a major force in consumer markets. In the beauty sector, this group is often characterized by a preference for skincare and preventive measures over traditional cosmetic makeup, as well as a strong presence on digital shopping platforms.
- •Further breakdowns of the 'Beauty in the age of Gen Z' report regarding specific product categories or regional trends.
- •How beauty brands adjust their marketing strategies and product lines to cater to the prevention-first mindset of younger shoppers.
- •The extent to which non-metro regions contribute to overall growth in India's beauty sector driven by Gen Z consumers.