GeM Promotes ‘The AABHAR Collection’ to Showcase India’s Cultural Heritage and Support Local Artisans
Reported by Press Information Bureau (English releases), not nibnow. We are not the publisher of this story, only the source is.
The new AABHAR Collection gives government buyers easy access to regionally distinctive products, helping artisans, weavers, rural entrepreneurs and women‑led enterprises gain market exposure and sales.
The digital procurement platform known as the Government e Marketplace has launched a specialized online storefront named The AABHAR Collection. This initiative is designed to highlight the rich traditional heritage of the nation while simultaneously providing economic backing to domestic craftsmen and traditional creators. By offering this curated space, the platform aims to increase the visibility of indigenous products and connect local makers directly with institutional buyers across the country.
GeM is India’s online marketplace for government procurement, and the One District, One Product (ODOP) scheme promotes a unique product from each district, while Geographical Indication (GI) tags protect and market items linked to specific regions.
- •Completion of seller onboarding for the seven listed government emporiums and organisations
- •Expansion of the catalogue beyond the current 294 items
- •Potential use of the collection for official gifting at upcoming state events and foreign delegations