‘Comfort in a bowl’: porridge hotter than ever as fibremaxxers get their oats
Reported by The Guardian Business, not nibnow. We are not the publisher of this story, only the source is.
The article notes a growing consumer craze for upgraded porridge, indicating shifting breakfast preferences toward healthier, nostalgic foods, which could impact food manufacturers and retailers.
Humble breakfast staple at heart of trend stirred up by health concerns and hearty spoonfuls of nostalgia The clocks may be going back in the UK this weekend, but the biggest sign winter is coming is a steaming bowl of porridge on a breakfast table. A staple for centuries, porridge is traditionally made with oats, water and a pinch of salt or sugar. However, the humble dish is now experiencing its own renaissance, with the latest iterations transforming it from drab to decadent. The trend is bei
Porridge is a traditional breakfast made from oats, water and optional sweeteners, and has long been a staple in the UK; recent health trends have spurred companies to create premium, fibre‑rich versions.
- •New product launches or limited‑edition porridge lines from major food brands
- •Retail sales data showing increased demand for oat‑based breakfast items
- •Menu additions featuring gourmet porridge at cafés and restaurants