Chinese smartphone brands lose India market share as chip costs soar
Reported by Economic Times Industry, not nibnow. We are not the publisher of this story, only the source is.
The drop in Chinese brands' share to its lowest level in eight years could reshape competition in India's massive smartphone market and affect pricing for consumers.
Chinese smartphone brands' market share in India decreased to 67-68% in the recent July-September quarter. This decline represents the lowest percentage seen in more than eight years. Companies like Vivo, Oppo, and Xiaomi are reducing their budget models due to high memory chip prices. Domestic brands such as Lava and Ai+ are gaining traction among price-sensitive consumers as a result.
China's smartphone makers have dominated India for years, but rising memory chip costs make budget phones less profitable, opening space for local manufacturers like Lava and Ai+ that target price‑sensitive buyers.
- •Whether domestic brands continue to gain share as Chinese firms scale back budget models
- •Potential price adjustments or new low‑cost offerings from Chinese manufacturers
- •Impact of chip price trends on overall smartphone pricing in India