CCPA imposes ₹1 lakh fine on Britannia over '100% whole wheat bread' claim
Reported by Business Standard, not nibnow. We are not the publisher of this story, only the source is.
Consumers rely on accurate labeling to make informed health and dietary choices. This ruling penalizes a major manufacturer for misrepresenting the actual wheat content in its bread.
The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 1 lakh on Britannia Industries Ltd for a misleading advertisement that claimed "100% whole wheat bread" even though the product's declared wheat content is just 62 per cent. In its order dated October 22, the CCPA, headed by Chief Commissioner Nidhi Khare, directed the company to discontinue the advertisement with immediate effect across all print and electronic media, including social media. Britannia has also been ask
The Central Consumer Protection Authority regulates matters relating to violation of consumer rights, unfair trade practices, and misleading advertisements that are prejudicial to public interests.
- •Potential consumer backlash or further regulatory scrutiny regarding the labeling practices of similar food products.