Before you approve that AI campaign, ask one question — Who owns the copyright of advertising creatives

Reported by Deccan Herald, not nibnow. We are not the publisher of this story, only the source is.

FROM THE SOURCE

Intellectual property rights: Discover why artificial intelligence generated creative campaigns lack copyright protection in India, leaving brands vulnerable to copycats and legal battles over ownership of agency deliverables today.

Read the full story at Deccan Herald