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Independent legislator Ravindra Singh Bhati from Barmer is organizing a five-day march as part of his strategy to expand his political reach across the state of Rajasthan. The politician has already built a massive digital presence. His popularity is reflected in his follower counts across various platforms, which include millions of accounts following his updates. Specifically, he commands a following of 3.1 million users on Instagram, more than 1.6 million people connected through Facebook, and hundreds of thousands of followers keeping track of his statements on the Twitter platform.
Social media platforms like Instagram, Facebook, and Twitter allow public figures and politicians to build direct communication channels and large follower bases outside of traditional media.