BARC blackout opens a new channel for TV viewership data
Reported by Economic Times Industry, not nibnow. We are not the publisher of this story, only the source is.
The move away from BARC ratings toward RPD data could change how TV audiences are measured, impacting advertisers, broadcasters and content decisions.
The suspension of Broadcast Audience Research Council ratings has prompted new interest in RPD-based data collection for TV viewership. GTPL Hathway has started sharing data from connected set-top boxes to track channel viewing. While Tata Play has utilized RPD for internal purposes, concerns remain regarding its industry-wide credibility and sampling transparency. The Ministry of Information and Broadcasting has emphasized RPD's importance for future deployments by distribution platform operato
- •Ministry of Information and Broadcasting guidance on RPD deployment
- •Whether other distribution platforms adopt RPD data sharing
- •Industry response to credibility and transparency concerns