All aboard the TrainTok trend: spotters and staff boost rail content online
Reported by The Guardian Business, not nibnow. We are not the publisher of this story, only the source is.
The surge in TikTok videos about British trains shows growing public interest in railway operations and cheap travel options, which could influence how rail companies communicate with passengers.
Number of videos about British trains doubles in three months as creators find audiences interested in workings of railways They are not just gathered at the end of your local train station platform any more. Now they are on your social media platforms too. Trainspotters have played a part in more than doubling the number of videos about British trains on TikTok in the last three months. According to the platform, the rise in rail content is also down to more people seeking information on cheap
Trainspotters are hobbyists who record and share details about trains, and TikTok is a short‑form video platform where trends can quickly reach large audiences, making it a powerful channel for niche interests like rail travel.
- •Rail operators may launch official TikTok accounts or campaigns to engage the new audience
- •Brands offering cheap travel deals could partner with popular train‑content creators
- •The volume of rail‑related videos could continue rising, prompting platform or regulator attention